Whenever a life is turned upside down by disaster, the American Red Cross is ready. Ready with a safe place to sleep.  Ready with a hot meal. Ready to help people get back o­n their feet.

The i’m™ Initiative is a new program that enables you to help the Red Cross assist people in need through Windows Live™ Messenger.

Every time you have an instant message conversation using i’m, Microsoft shares a portion of the program’s advertising revenue with the Red Cross. With no set cap o­n the amount donated, the more i’m conversations you have, the more money goes to help the Red Cross respond to disasters of every size and scope through its Disaster Relief Fund.